The launch of Ciudad Natura in Tepatitlán, Jalisco, redefined the standards of the local real estate market. Targeting a 30-50 year old demographic interested in high-end residential properties, we implemented a strategy that culminated in an exclusive launch event. Thanks to a careful combination of an attractive image and a focus on the right segment, we sold out the entire first phase (154 lots) in just 3 months, generating immediate confidence in the project.