With Lygia Cabanas, the agency's challenge was to move beyond her traditional teaching model and establish her as a high-level language consultant. Our work focused on brand building and positioning, defining an identity that projects authority, empathy, and a deep specialization in bilingual communication, providing close support to each client. We implemented a communication strategy designed to humanize the brand and establish an emotional connection with her audience, focusing on resolving specific pain points such as confidence in corporate environments and cultural integration. Through web development, we created a platform that showcases her expertise, with an impeccable aesthetic that justifies her service model. The result is a solid and professional personal brand that not only teaches the linguistic culture of a language but also empowers its clients to navigate successfully in a globalized world.