Communication Strategies
We make sure your message gets through, is well-received, and sticks.
With ILM (Brand Play Engineering), our in-house method, we design communication strategies that align your identity, your channels, and your audiences so that every message has a measurable impact.
Why a communication strategy?
Because simply publishing isn't enough: you need a clear map of what to say, to whom, how and where , with the necessary brand consistency to build trust and enough creativity to stand out.
At WIMB we don't improvise, we design strategic communication that generates results .
What do we resolve?
Disorder in brand communication : we unified tone and narrative across all channels.
Dispersed audiences : we segment and adapt messages for each audience.
Lack of results : we designed clear KPIs (reach, interaction, leads, sales).
Saturated channels : we differentiate your voice so that it stands out digitally and offline.
Lack of integration : we articulate internal, external and digital communication in the same plan.
Our communication strategy method (ILM)
01
Discovery
We need to understand the brand and the market it exists in, so we will have to analyze what is currently happening with the brand and the market.
03
Activation
We developed a marketing strategy to help us launch this new communication strategy, which will allow us to deliver results step by step until we achieve the objectives set.
02
Design
Building the brand's DNA: Defining the added values to communicate, tone and style, key messages, campaign graphic master, and other fine details. We define priority channels (digital and physical).
Deliverables of Brand Play Engineering
Comprehensive communication and marketing strategy (document + visual map)
Message guide: central, secondary and channel adaptations
Defining tone and style
Graphic Design Master's Degree in Campaigns